Supplier Spotlight - Alabama Theatre

Groups provide Alabama Theatre a solid foundation
On February 4, 2010 Alabama Theatre opened for its 17^th season and One the Show producer Gaylord Entertainment did not disappoint. Significant changes are made every year and the talented Alabama Theatre professionals deliver an incredible entertainment experience of music, dancing and comedy.

“In 1993 our show was the first produced by Gaylord Entertainment outside of their own,” stated Bob Wood, president of Alabama Theatre. “We are the largest and longest running show they produce,” Wood continued. Every year the show changes considerably so groups will see something entirely new every year.

Those visitors are extremely important to Alabama Theatre. “Basically, groups are our foundation. When satisfied they’ll spread the word to family and friends and often return on their own for a visit,” stated Charles Bradshaw, vice president of sales at Alabama Theatre. “They deserve and receive special attention, including a personal greeting, preferred seating and an Alabama Theatre souvenir,” Bradshaw continued.

Wood and Bradshaw agree that the partnership with Gaylord Entertainment has been special. Staying current with new technology, including video equipment is only the beginning. Gaylord Entertainment purchasing for multiple productions allows for costuming that would be almost cost prohibitive, if purchased on their own. “However, the biggest change in the show over the years has been talent,” Wood stated. “We’re fortunate to have industry recognized, award winning entertainers on our stage,” he continued.

Along with changes to One the Show, Alabama Theatre is witnessing changes in the group segment. “Certainly the groups are younger and we’re not seeing as many retail groups as in our earlier years,” Bradshaw said. However, Alabama Theatre is seeing those losses offset by significant increases in preformed groups and the student/youth segment.

Keeping pace with these changes is a group team with more than 50-years of experience. “Our staff is truly professional. We pay attention to our product and provide a high level of customer service,” Bradshaw concluded.

With that type of commitment to the industry, groups will continue to be the foundation at Alabama Theatre. For more information visit online at www.Alabama-Theatre.com, or group@Alabama-Theatre.com or 800-782-2262.