Catching up with the past (‘Katch ‘em up widit past,” interpreted by Bunny Rodriques)

During the years from 1760 to 1860 more than 250,000 Africans arrived in the United States. This unfortunate, but historic era will be the subject of the next three issues of The Tour Planner eMagazine. In future issues we’ll explore rice production and its heavy dependency on labor and freemen farming that followed the Civil War. Today’s itinerary focuses on the Gullah culture that African captives brought to the Sea Islands of South Carolina.

Gullah (or Geechee in northern Georgia) refers to both native islanders and the language they speak. These islanders are former slaves from the West African coastal countries of Senegal and Sierra Leone. They have been here for generations and their unique culture remains largely intact. The Gullah culture has survived by Gullah elders passing down the language and traditions to their children.

Unfortunately, over the past half century the Gullah culture has begun to disappear. Significant factors have influenced its demise. The development of resorts on the Sea Islands has displaced homes and encouraged descendants to relocate in search of employment. Meanwhile the language has seen a steady downfall as education teaches not to speak “broken English.” To the Gullah culture it’s not broken English but an art form that serves as the link between Africans and African-Americans.

Day 1 – Arrive in Myrtle Beach, SC

·     Check in at your host hotel. We certainly encourage you to consider Days Resort, Myrtle Beach Seaside Resorts, or Oceana Resorts. Each specializes in service to groups.

·     Savor delectable dishes at any one of Myrtle Beach’s restaurants, but we certainly recommend Seafare Restaurant or Rioz Brazilian Steakhouse.

·     Of course an evening of live entertainment at Alabama Theatre, Legend’s In Concert or The Carolina Opry is a perfect way to end your day.

Day 2 – Myrtle Beach area, Murrells Inlet, Pawleys Island

·     Breakfast at your host hotel

·     Visit Brookgreen Gardens, Murrells Inlet: In 1931, Archer and Anna Hyatt Huntington founded Brookgreen Gardens. Today it is a National Historic Landmark with the most significant collection of figurative sculpture in an outdoor setting by American artists in the world. A half-dozen Cultural & Gullah programs are offered at the Lowcountry Center Auditorium by Gullah native and historian Ron Daise. Each traces the history of the Gullah people from Africa to South Carolina’s coast. Programs range from 50 to 75-minutes and there is a slight charge above the normal admission cost. Programs are tailored for adults and various grade level student groups. For more information or to schedule a visit call 800-849-1931 or direct at 843-235-6021. E-mail mmercer@brookgreen.org or visit online at www.brookgreen.org

·     Lunch at Brookgreen Gardens

·     Shop the Gullah O’oman Museum & Gift Shop, Pawleys Island: Shop for cultural arts and crafts including, quilts, sweet grass baskets, dolls, woodcarvings, collectibles and memorabilia.  The shop is home to the Michelle Obama Family History Quilt. Bunny and Andrew Rodiques will greet your group with a warm Gullah “Hunnah!” (Welcome!) Call 843-235-0747 or visit online at www.gullahoomanshop.com

·     Return to your Myrtle Beach host hotel.  Enjoy dinner and a show, but get some rest in preparation for a day of exploring the history of rice and slavery in South Carolina.

Myrtle Beach Seaside Resorts has something for all groups

With five oceanfront resort properties spread between Myrtle Beach and North Myrtle Beach, you’re sure to find one that fits your needs at Myrtle Beach Seaside Resorts. You can select your accommodations with confidence as the properties continually receive high marks from guests and are always found in the Top 10 on Trip Advisor.

“Each of the properties is known for our signature ‘Cruise Ship” look”, stated Jennifer Morse, director of sales Myrtle Beach Seaside Resorts. “That South Beach feature combines with specialty towel animals and designs,” Morse continued. The full-suite experience is great for the guest and pricing comparable to area room rates will certainly please the tour operator.

Myrtle Beach Seaside Resorts is group friendly and the staff takes great pride in providing first class service for their guests. A welcome reception features freshly baked cookies, while check-in and baggage are being handled. “Our group sales office is happy to assist with tour planning, recommending the area’s top attractions, shows, restaurants and activities,” Morse continued.

Both adult groups and student/youth groups make the Myrtle Beach Seaside Resorts properties their Myrtle Beach area headquarters. Located in the most convenient and popular areas of the Grand Strand, each property is located within a short drive of all the area has to offer.

From superb accommodations and wonderful amenities to genuine hospitality and group service, the Myrtle Beach Seaside Resorts family is perfect for all groups. Make one of the Myrtle Beach Seaside Resorts properties your Myrtle Beach headquarters. Begin by visiting online at www.MyrtleBeachSeasideResorts.com. You can e-mail groupsales@mbseasideresorts.com or telephone 866-689-9120.

40th season special for Chesapeake House

MYRTLE BEACH, SC (April 19, 2010) – Restaurant Row’s first restaurant has been proudly serving groups and vacationers since 1971. This 40^th anniversary season began with some excitement. Chesapeake House won The Sun News’ inaugural Seafood Showdown. The local daily newspaper’s contest coincided with this year’s NCAA basketball tournament and began with 32 seafood restaurants.  Seafood lovers voted online during the 5-week contest and when it was all over, Chesapeake House was the Seafood Showdown winner. A variety of group menus sure to please any palate and an in-house bakery with homemade sweet rolls, hush puppies and breads enhance your meal. Visit online at www.thechesapeakehouse.com, call 843-449-3231 or e-mail ChesapeakeHouse@sc.rr.com.

Myrtle Beach’s Season of Celebration

From a horse drawn sleigh and ice skaters on stage to angels high above two guys on a mission, the Myrtle Beach area theatres celebrate the season with spectacular holiday productions. Blend in outlet, mall and specialty store shopping options with a host of wonderful events and you have the ingredients for a memorable winter tour.

• This holiday season Calvin Gilmore is pulling out all the stops to bring you the Silver Anniversary season of The Carolina Opry. A holiday tradition for 25-years “The Carolina Opry Christmas Special” brings the spirit of Christmas to life with music, comedy and dance. The theatre is transformed into a winter wonderland where the magic comes alive from November 1 through January 1, 2011. Matinees are available on select days. www.TheCarolinaOpry.com

• With traditional classics and contemporary favorites “The South’s Grandest Christmas Show” at Alabama Theatre is sure to please every visitor. The theatre’s talented cast of musicians, dancers and vocalist present a spectacular musical experience that will put your tour in the Christmas spirit. This year’s grand production begins November 2^nd and continues through January 1, 2011. Matinees are available on select days. www.alabama-theatre.com

• Legend’s In Concert, now in its 15^th Myrtle Beach season, is dedicated to tribute artists and their music. The holiday line-up will remind you of those great Christmas Specials from the early days of television. Performing this year are Bing Crosby, Bobby Darin, Sammy Davis, Jr., Elvis Presley, Diana Ross and a very special act to be announced. The 2010 Holiday Show begins November 1 and continues through December 22. Matinees are available on selected Tuesdays and Saturdays. www.LegendsInConcert.com

• This year The Palace Theatre will present a brand new show, “Christmas on Ice,” starring 16 Ice Skaters from previous Winter Olympics, high kicking dancers and vocalists from London’s West End and Broadway. The Palace Theatre stage will be transformed into a magnificent winter wonderland. “The Magical Spirit of Ireland Holiday Show” returns for its 3^rd season in the intimate King Suite Showroom. www.PalaceMB.com

• This year at Dolly Parton’s Dixie Stampede watch and enjoy as the Sugar Plum Fairy magically brings to life a toyshop filled with colorful, giant toys. The holiday spectacular “Christmas at Dixie” runs from November 5^th through January 2, 2011 and features a Live Nativity Scene, a fabulous four-course holiday feast and plenty of entertainment. www.dixiestampede.com

• For its 15^th season Medieval Times Dinner & Tournament transports the audience back in time to the 11^th century. Enjoy the magic of a medieval holiday in North America’s longest running dinner show. Pageantry and excitement combine in this unique entertainment experience with heroic knights and beautiful Andalusia horses. www.medievaltimes.com

Along with fabulous entertainment at Myrtle Beach’s live theatre venues comes a magnificent variety of holiday events. For a complete list that will expand your itinerary and delight your guests visit www.MyrtleBeachGroups.com. Here are just a few to get you started.

• November 1 to December 30: Ripley’s Aquarium, South Carolina’s most visited attraction, presents the “Festival of Trees.” Over 50 trees representing each state in the United States display the heritage and diversity of our great nation. www.ripleysaquarium.com

• November 11 – 14: The “29^th Annual Dickens Christmas Show & Festival” is a journey back to the 19^th century and a Victorian Marketplace with unique gifts, crafts, gourmet foods, clothing, toys and much more. www.dickenschristmasshow.com

• November 14: Carolina Beach Music Awards, Alabama Theatre www.cammy.org or www.alabama-theatre.com.

• November 15-Deecember 31: Broadway at the Beach’s “Christmas at Broadway” features dazzling themed lights, entertainment and special events. www.broadwayatthebeach.com.

• November 25-27: 41^st Annual South Carolina State Bluegrass Festival www.aandabluegrass.com

• November 30 & December 3: The 8^th Annual Holiday FantaSea, co-sponsored by the Myrtle Beach Area Convention & Visitors Bureau and the Coastal Network Cooperative, welcomes groups for two free mornings of award-winning entertainment, spectacular giveaways and a ton of Southern Hospitality. This 2009 ABA Top 100 Event is the Myrtle Beach area’s way of thanking groups for visiting. Reserve space for your group by e-mailing Mandy.Holt@VisitMyrtleBeach.com

• December 3-5: Springmaid Beach Resort’s 24^th Annual Winter Arts & Craft Show is where crafters display woodcrafts, glass & jewelry and much more. Admission is free. www.springmaidbeach.com

• December 3 & 4, 10 & 11, 16, 17 & 18: Brookgreen Garden’s Nights of a Thousand Candles ushers in the holiday spirit with lights and luminaries, holiday music and Lowcountry food delicacies. A truly spectacular event awaits your group. www.brookgreen.org.

Rioz Brazilian Steakhouse welcomes groups with hospitality

“It is just part of the Brazilian culture to treat visitors to their restaurant as though they were guests in their home,” stated Charlotte Bruton, Rioz Brazilian Steakhouse marketing manager. “Our guests are truly guests and their needs are our top priority,” she continued.

If you’ve never experienced a Churrascaria and Brazilian culture, you are encouraged to do so. The tradition began in the early 1800s in Southern Brazil by cowboys, or Gauchos. For their “churrasco” barbecues they would dig a pit and slowly grill large pieces of meat over hot wood burning embers. Using their knives the tender portions were sliced from the skewed meats.

Rioz Brazilian Steakhouse proudly continues this tradition with wood grilled offerings served tableside, known as rodizio-style dining. Fifteen different cuts of beef, pork, lamb and chicken are offered. Adapting to their seaside surroundings, shrimp has been added to the offerings. Additionally, an extensive salad bar provides a variety of fresh cut vegetables, salads, seafood and side dishes. Beverage and a light dessert are included for groups.

For your entrée signal your friendly Gauchos to bring skewers of sizzling meats to your table by flipping the green side of your token up. Until you’re ready again indicate No Thank You by turning up the red side of your token. If you decide you want more, simply flip back to green.

Rioz Brazilian Steakhouse is open 7-days a week at 4:00 PM. Plan to allow at least 1.5-hours for your dining experience. A limited luncheon menu for a minimum of 50 guests is available with advance reservations. Upon request a private dining area is available for groups.

Arrange for your group to enjoy this truly wonderful dining and cultural experience by calling 843-839-0777, rioz@tbonz.com or visit online for more information at www.rioz.com.

Student Youth Planning Guide Available

MYRTLE BECH, SC (June 14, 2010) – The “2010-2011 Myrtle Beach Area Student Youth Planning Guide” is now available. The 16-page guide presents the reader with numerous tour ideas in both the educational and performance categories. Student/Youth tour suppliers and their individual offerings are also included in the guide. To begin planning exciting educational, performance and competition tours for your student/youth groups request the Planning Guide by calling 800-488-8998 or e-mailing Sandy.Haines@VisitMyrtleBeach.com

Charleston-based company to manage Surfside Beach Resort

CHARLESTON, SC (June 7, 2010) – Charlestowne Hotels has reached an agreement to manage the oceanfront Surfside Beach Resort, previously known as the Days Hotel Surfside Beach. The 157-room oceanfront hotel is located adjacent to the historic Surfside Pier and is a favorite of groups visiting the South Strand. 800-533-7599 or www.SurfsideBeachResort.com

Tour Options - Honoring our nation’s heroes

Within a few hours drive of the Myrtle Beach area there are numerous sites and attractions where groups can pay tribute to veterans from all branches of the U.S. military. In the evening Myrtle Beach area theatres come alive with world-class entertainment honoring those veterans who served to protect our freedom.

Whether it is a hub & spoke tour based in Myrtle Beach, or simply a stop on the way here – no other destination and its surrounding area offers as many tour options honoring veterans. Here’s a Yellow Ribbon Tour that’s sure to please.

Day 1 – Regardless of the path traveled to the Myrtle Beach area there are military sites and attractions on virtually every route. All are within an easy drive to/from Myrtle Beach and blend easily into your itinerary.

• Just south on Highway 17 in Mount Pleasant, SC is Patriot’s Point Naval & Maritime Museum. Home to the USS Yorktown this historic ship houses the Congressional Medal of Honor Museum and priceless warplanes from WW II to present day conflicts. 843-884-2727 or www.patriotspoint.org (1 ¾ hours from Myrtle Beach) 
• Just north on Highway 17 in Wilmington, NC rests the Battleship NORTH CAROLINA. This powerful ship rests peacefully now, but depicts daily life on-board for the crew and the furious combat they faced in the Pacific Theater. 910-251-5797 or www.battleshipnc.com (1 ¾ hours from Myrtle Beach)
• Further north on Highway 17 is Camp Lejeune. Since September 1941, Camp Lejeune has been the home of “Expeditionary Forces in Readiness” and throughout the years, it has become the home base for the II Marine Expeditionary Force, 2nd Marine Division, 2nd Marine Logistics Group and other combat units and support commands. 910-451-7440 or http://www.lejeune.usmc.mil/visitors/group_visitations/ (3-hours from Myrtle Beach)
• In Columbia, SC just off I-20 Fort Jackson serves as the U.S. Army Basic Combat Training Center of Excellence. Over 3,000 pieces representing the U.S. Army and its soldiers are on display at the base museum. 800-276-6984 or http://www.army.mil/info/organization/jackson/ (3-hours from Myrtle Beach)
• On Highway 378 an extraordinary opportunity awaits visitors at Shaw Air Force Base in Sumter, SC. The Poinsett Combat Weapons Range Complex is the only facility in the country that allows the public to view the bombing maneuvers of our nation's pilots. 803-666-4272 or http://www.shaw.af.mil/index.asp (2-hours from Myrtle Beach)
• On I-95 in Fayetteville, NC you’ll find the Airborne & Special Operations Museum. Beginning in 1940 with the birth of the U.S. Army Parachute Test Platoon exhibits move the visitor through history ending with today’s airborne and special operations units. 910-643-2775 or www.asomf.org (2 ½-hours from Myrtle Beach.

Upon arriving in Myrtle Beach and checking into your accommodations, relax and than enjoy a great seafood dinner at Seafare Restaurant. Your choice of a plated seafood dinner, or wonderful buffet awaits you. Bring your first evening in Myrtle Beach to an enjoyable close at the Alabama Theatre. You’ll be moved with the closing number and their rousing tribute to veterans.

Day 2 – Plan on a day trip to Shaw Air Force Base, or Patriot’s Point Naval & Maritime Museum. Each is close enough and offers a memorable experience. Returning to Myrtle Beach you’ll have ample time to enjoy shopping at numerous outlet stores, specialty shops and malls. Enjoying a local attraction such as Brookgreen Gardens or Ripley’s Aquarium may be more to your liking and they both would welcome your visit. Do save room for dinner though. Any number of Myrtle Beach restaurants will be happy to provide a themed dinner for your group. Bring Day 2 of your Yellow Ribbon Tour to an end with the talented cast at Legends In Concert.

Day 3 - The short drive to Wilmington, NC and a visit to the Battleship NORTH CAROLINA makes for a memorable experience. Historic downtown Wilmington is a treat and one you’ll be sure to enjoy. Lunch downtown or an excursion on the riverboat should certainly be considered. Do find some quiet time on the return drive and be well rested for your last evening in Myrtle Beach. Dinner at Rioz Brazilian Steakhouse is a fun (and must) experience. Nobody leaves hungry. Your day is complete at The Carolina Opry and the show that’s celebrating 25-years of entertaining Myrtle Beach visitors. The cast’s final number pays tribute to those that protect us and fought so we may be free.

Day 4 – Depart Myrtle Beach after breakfast at your host hotel. Thanks for visiting and to all the veterans - We Salute You!

Supplier Spotlight - Seafare Restaurant a tradition of service to groups and community

Stephen Karos and his wife Nicole operate one of the most unique and long-standing restaurants in the Myrtle Beach area. Seafare Restaurant has continually been at the forefront of buffet restaurants for more than 20 years welcoming groups for an unforgettable dining experience.

Carrying on a tradition of service and generosity to the community comes naturally to Stephen and Nicole Karos. Stephen’s parents always considered their guests and the community they lived as part of their extended family. They treated them as such, contributing where they could to local causes and organizations.

The Waccamaw Youth Center in Conway serves at risk male teens with histories of neglect and abuse by providing them spiritual fulfillment, educational services and mental health counseling as well as room and board. Once each month Seafare hosts all the residents of the center for dinner, treating the young men to a delicious seafood buffet, while providing them time away to enjoy a fun evening. Stephen and Nicole enjoy visiting with the group and catching up on progress made since their last dinner. The entire Seafare crew comes together to contribute to the center. The Karoses also serve on the executive board of the center and help with individual fundraisers throughout the year.

“Jason’s House,” a mission supported by Surfside United Methodist Church and area businesses, provides free vacations to families burdened by the care of a child with life-threatening cancer. The Karoses and Seafare Restaurant proudly contribute meals each year to “Jason’s House” in hopes of providing both a delicious meal and a night of family togetherness.

With the same energy and commitment Stephen and Nicole extend in their community service, they welcome groups to their brand new restaurant. Having moved in March of this year from a smaller location in Surfside Beach, they are now serving their wonderful 120-item buffet on the north end of Restaurant Row. Located on Highway 17 N the completely re-modeled restaurant is just minutes from The Carolina Opry and Alabama Theatre.

In addition to a bountiful buffet, Seafare Restaurant is proud to offer for groups’ only, plated seafood dinners. To make your dinner arrangements or for more information: 843-232-1366, groups@seafarerestaurant.com or www.seafarerestaurant.com.

News - New additions for Broadway at the Beach Include restaurants and shops for sports, technology and apparel

MYRTLE BEACH, SC (April 12, 2010) - Broadway at the Beach in Myrtle Beach, SC announced today that 17 new leases have been signed. The new additions to the state's largest tourist attraction include Ron Jon Surf Shop, Wet Willie's, Sanibel Sunglass Company, Sports Fanatics, Sharkey's Bar & Grill, Pizza Hut Express, Vintage House, State Fair, Euphoria, Mason's at the Beach, XCell Wireless Technology and Accessories, Baja Bistro, Tervis Tumbler and Zhedo Fashions. All of these stores, which will be located throughout the 700,000-square-foot Broadway at the Beach, will open between March and July. Two merchants, Toys N Company and Tsunami Surf Shop, have signed new leases and moved into larger locations. For more information about Broadway at the Beach, visit www.BroadwayAtTheBeach.com.

Tour Options - Golf tours really are easy – Part 2

In the March 23^rd Myrtle Beach Tour Planner eMagazine we took a look at the traveling golfer, 11.4 million strong. We addressed some of the roadblocks that have kept both tour and charter operators from actively pursuing this huge market segment.

As you certainly know the cargo area in today’s coach is more than able to accommodate golf bags and luggage. We also addressed that even though you might not be a golfer and know the “lingo,” the hotelier suppliers advertising here have golf packages available to you. Local transportation is abundant for your customers wanting to explore the area on their own. Most importantly the Myrtle Beach area has a wonderful reputation of welcoming visiting golfers with true southern hospitality. It’s now time to sell some golf tour packages.

Results of recent research demonstrate that you’ll be marketing to a prospect that already knows and thinks highly of the Myrtle Beach area. The National Golf Foundation conducted a study in October 2009, when 2,058 golfers who have traveled in the past two years or intend to travel in 2010 were surveyed. Those respondents averaged 5.2 golf trips to Myrtle Beach, which are at least 1.5 trips more than travelers averaged to any other destination. Vacationers cited affordability, quality and selection, location and additional attractions for their affinity to Myrtle Beach area golf.

The question remains, “Where do we find these traveling golfers?” Of course the most logical place to begin is your own database. Among your regular travelers, it’s quite probable you’ll find golfers that travel. Charter operators need only promote the convenience and safety of coach travel to golfers in their database. As a side note, on the morning last week the photo of Bailey Coaches was taken at World Tour Golf Links, Bailey had another coach of 38 golfers in town.

Tour operators too can tap their own database, but creativity in your packaging is the first step to successful marketing. Of course you’ll need a Value Package and a Premium Package as your product leaders. However, consider a Ladies Package that might include shopping and/or a spa treatment. Women are the fastest growing segment in the golf market. The Executive Women’s Golf Association (www.ewga.com) is a great place to find lady golfers.

A Multi-generational Package should also be considered. Many Myrtle Beach area golf courses allow juniors to play free when accompanied by a paying adult. There may be some restrictions like afternoon tee times only, but nothing that isn’t manageable. The market for this package may be more difficult to isolate, but it does exist.

The most important aspect of golf packaging is to work closely with your accommodations supplier. Once the packaging is in place, you can still depend on those suppliers. More than just a room provider they will also help you market your product. Here’s how.

It’s estimated that between Canada and the United States there may be as many as 100 consumer golf shows. From Toronto to Dallas and Seattle to Atlanta, chances are there’s a consumer golf show near you. The Myrtle Beach area is well represented by accommodations and golf course suppliers at many of those shows. For charter operators it just seems logical to have a transportation alternative exhibiting next to the destination.

Tour operators may consider cooping exhibit space with their accommodations, or golf course suppliers. Specific questions that the tour operator is unable to address may very well have an answer from the golf course or hotel partner. Even if you decide to do a show on your own, do not hesitate to ask your supplier partners for giveaways and photos to liven-up your booth.

Golf leagues, local businesses and club memberships are a good secondary place to look for business. However, you should be addressing traveling golfers, specifically. Not all golfers travel. 

We’d encourage you to target your product to pre-formed groups. You’ll find that most traveling golfers go as a regular group. Although challenging to find, it’s business you’ll enjoy for years to come. With 100-courses to choose from the Myrtle Beach area, as the research shows, enjoys a high level of repeat business. The Bailey Coaches group referenced above is now in their 12^th year of Myrtle Beach visits.

Myrtle Beach area golf is both a fun and profitable tour to offer your clients. Just as importantly, the packages are easily developed and the selling opportunities are certainly there for to the creative marketer. Readers of this eMagazine have an open invitation to contact the writer at tourplanner@discoverinfuzion.com with questions and concerns regarding golf tours to the Myrtle Beach area. Also, the Myrtle Beach Tour Planner Blog site is available to review past issues and entertain your comments. Log on at http://myrtlebeachtourplanner.blogspot.com/

Supplier Spotlight - Legends In Concert celebrating 15-years with style

“We’re thrilled to be celebrating our 15^th season along the Grand Strand,” stated Anne Eckenrode, director of group sales, Legends In Concert. “What really has us excited is to be introducing so many new things in 2010,” Eckenrode continued.

 It just seems logical to begin with the performers in what has become known as the “World’s Greatest Live Tribute Show.” On March 19, 1995 the opening line-up for Legends In Concert Myrtle Beach included Elvis Presley, Roy Orbison, Dolly Parton, The Blues Brothers, Reba McEntire and Neil Diamond. Many of those favorites will perform in 2010, but for the first time ever on the Myrtle Beach stage, visitors will see tributes to Martina McBride, Conway Twitty and The Beatles! Also, for the month of July only, Michael Jackson “The King of Pop” will be entertaining Myrtle Beach audiences.

A host of new performers is just a beginning for the show that has entertained more than 16 million fans worldwide… and counting. Legends In Concert at Myrtle Beach is delighted to announce that Steve Fairchild has assumed the position of production manager. Fairchild has been with Legends for 10-years performing as Garth Brooks. “I am excited to assume the production manager role and anxious to expand the production values beyond even the Legends In Concert standards,” Fairchild commented. A new stage set and all new lighting in 2010 are contributing to those production values.

There is even new product being introduced at Legends In Concert. Working with educators the Legends team has developed a brand new program for the student/youth market. The 3-R Education Program: Rhythm, Rock N’ Roll engages students in a choice of language arts, art, history, science and math. Each discipline can be expanded to include a 30-minute Q & A with members of the cast and a 20-minute performance prior to the show.

From new performers and a new production manager to new facility additions and a new program, Legends In Concert truly is celebrating their 15^th anniversary with style. Make plans for your group to join the party. For information: 800-955-3436, aeckenrode@legendsinconcert.com, or visit online at www.legendsinconcert.com.

News - Beach Music Festival opens new Myrtle Beach boardwalk

MYRTLE BEACH, SC (March 25, 2010) –Plans for the scheduled May 15, 2010 Beach Music Festival include a ribbon cutting for the new boardwalk. A 2/3-mile section from 4^th Avenue North to the 14^th Avenue Pier will be completed. Performances by several beach music groups from Maurice Williams and the Zodiacs and Billy Scott and the Prophets to the legendary Ben E. King will be part of the festivities. Buddy Valastro of TLC's "Cake Boss" will attempt to make the world's largest flip-flop-shaped cake. The free festival will be from 10 AM to 10 PM.

Tour Options - Golf packaging really is easy - Part 1

With just a few exceptions the tour & travel industry is still waiting to embrace the traveling golfer. Maybe now is the time to take a serious look at a market the National Golf Foundation estimated at 11.4 million.

In the next two issues we’ll be talking about the golf market. In this issue we’ll breakdown some of the barriers to “booking” your golf tours. In the April 6^th issue we’ll share some insight into how your golf tours can be “sold.” In both issues it will be clear that the Myrtle Beach area is a great golf tour destination.

Over the years there have been numerous reasons – many valid – why the golf market was overlooked. Until the introduction of today’s large motorcoach, the cargo areas could not accommodate golf bags and luggage. Operators believed golf to be a male thing. Even with the advent of gender specific tours that barrier is being broken down. Men, women, couples, seniors and boomers are all found on the golf course and all traveling to play golf.

The biggest obstacle to overcome is possibly the fear of the unknown. More than once the statement has been made, “I don’t play golf and don’t understand anything about the game.” Here is exactly where the Myrtle Beach area is far ahead of the curve. They’ve been packaging golf for more than 30-years making it easy for millions of visitors to enjoy the sport they love.

Mark Masten, Assistant Golf Professional at Arrowhead Country Club, reflects the entire community’s feeling when he says, “We’re very experienced working with large groups of 20 or more and love to have them.” Arrowhead Country Club (www.arrowheadcc.com) like most Myrtle Beach area courses will go out of their way to extend some good old-fashioned southern hospitality. From golf clinics and box lunches to great rates and logo merchandise for prizes, the golf courses will make your group feel welcome.

“Golf is an activity. Just like booking a theatre or a garden visit, we will package golf for tour operators,” stated Jennifer Morse, Corporate Director of Sales for Myrtle Beach Seaside Resorts (www.MyrtleBeachSeasideResorts.com). “There seems to be increasing interest from tour operators regarding golf packages,” Morse continued.

Oceana Resorts commitment to group golf is evident on their web site at www.oceanagroups.com. From tours and weddings to meetings and golf, all segments fall under the group umbrella. Long a major contributor to the golf packaging business the Days Hotel Surfside Beach and Scotty’s Golf at http://www.scottysgolf.com/get_started.htm is a great place to begin.

A telephone call to any accommodations supplier listed here can get your golf tour underway. Each property has a variety of packages available and is more than willing to go a step further and create one to your specific needs. The typical package includes room, breakfast and golf, but theatre, attractions and meals can easily be added. The non-golfer accompanying the group is not forgotten.

With groups of 20 or more significant value added can be added to golf packages. Complimentary suites, clinics, tournaments with prizes and receptions can certainly be included. If a local step on guide (golf ambassador) is required, the Myrtle Beach Tour Planner (tourplanner@discoverinfuzion.com) will be happy to recommend one that suits your group.

Yes, it really is that easy.

Supplier Spotlight - The core of Oceana Resorts success

The success of any lodging establishment depends primarily on the departments within the hotel that keep the standards of cleanliness high. For years the housekeeping departments in lodging establishments were referred to as “back of the house”. At Oceana Resorts they prefer to call housekeeping the “core” of their success.”

The Director of Housekeeping, Chrissie Keziah, and Best Western’s Housekeeping Manager, Stepheney McCrae led the housekeeping departments at Anderson Ocean Club and Best Western Carolinian Resort.

Chrissie Keziah started in the hospitality field directly out of high school in Allentown, PA. She has held positions with Embassy Suites as Front Office Manager in Florida; Rooms Division Manager with Radisson Hotels in Florida; General Manager and Assistant General Manager of Hampton Inns in Myrtle Beach, SC; Rooms Division Manager at the Patricia Grand Resort in Myrtle Beach, SC; and currently serves as the Director of Housekeeping at both the luxurious Anderson Ocean Club and the award winning Best Western Carolinian Resort, both in Myrtle Beach, SC.

Chrissie hold the prestigious American Hotel & Lodging -Educational Institute’s certification: “Certified Housekeeping Manager”; has completed Hilton Hotel’s General Manager Leadership Training Program; Certificate of Green Training; I CARE Training Program – Best Western Hotels and Best Western’s Housekeeping Certification.

Stepheney McCrae comes to Oceana Resorts from Liberty Hill, Discovery Bay, Jamaica. She holds a diploma in Business and Hospitality from Brown’s Town College in Jamaica; was awarded a housekeeping certification from Best Western Hotels and successfully completed Best Western’s I CARE Training Program.

With management such as these two competent and celebrated ladies leading and guiding the housekeeping staffs at both properties, Oceana Resorts feels confident in stating that the “core” of their business, the housekeeping departments are in great hands.

For additional information about Oceana Resorts visit online at www.OceanaGroups.com, telephone 866.270.2263, or e-mail groupinfo@oceanaresorts.com.

In the News - Myrtle Beach Pelicans 2010 season opens April 8

MYRTLE BEACH, SC (March 12, 2010) – The Myrtle Beach Pelicans an Advanced A Affiliate of the Atlanta Braves will begin their 2010 campaign with a series April 8^th through the 11^th with the Wilmington Blue Rocks. The season ends with a September 4-6 series with the Lynchburg Hillcats. A great group program is part of the fun of minor league baseball. For a complete schedule visit www.myrtlebeachpelicans.com or call 843-918-6000.  

In the News - New zip line ride and ropes course opening this spring

MYRTLE BEACH, SC (March 5, 2010) – Broadway at the Beach will have a ropes course and zip line ride that will go back and forth over the 23-acre Lake Broadway. The zip line ride scheduled to open in April will fly riders 500 feet back and forth across the lake 50 feet in the air. The ropes course will be a three-story rope climb encountering 20 different obstacles and activities. For more about Broadway at the Beach visit online at www.broadwayatthebeach.com.

A Special Request to Student/Youth Operators

The Myrtle Beach area is in the preliminary stages of developing a major high school band festival featuring adjudication in both field and parade competition.  Your help and direction would be most appreciated.  If you are involved in the student/youth performance segment, please take a few minutes to respond to the following questions.  Direct your response via e-mail to tourplanner@discoverinfuzion.com. Thank you very much for your input.
In your experience –

1. What is the best month to hold a major new band festival?
2. What are the best arrival/departure days?
3. What meals should be included?
4. What materials will you need to sell the festival?

Again, thank you for your time and direction.  E-mail your responses to tourplanner@discoverinfuzion.com.

Tour Options - You take the yellow ball. I want the green one.

For over 20 years the Myrtle Beach area has been known as the “seaside golf capital of the world.” Being home to almost 100 golf courses that is a well earned and deserving title! Be assured we’ll talk more about golf in future issues, but for right now we’re focusing on miniature golf.

You have it right! Today we’re talking about golf with pirates and lost treasure, shipwrecks and plane wrecks, dragons and jungles.

If the Myrtle Beach area is truly the “seaside golf capital of the world,” it certainly must also be the “miniature golf capital of the world.” By most accounts the area is home to more than 50 mini golf courses. Most are carefully landscaped and decorated with seasonal plants and flowers. However, what sets these jewels apart from your standard putt-putt course are the themes.

Cannon balls from pirate ships explode in lagoons, while man-eating dinosaurs appear in another venue.  All the while volcanoes are erupting just down the road. These architectural beauties are guaranteed fun for ages from 7 to 70. It’s a sure thing the laughs will come just as quickly as the strokes of the putter.

Miniature golf in the Myrtle Beach area is a great activity for any group and so easy to add to an itinerary. For a variety of courses just go to www.VisitMyrtleBeach.com or www.northmyrtlebeachchamber.com and search miniature golf. However, for the course that’s closest to your lodging, just ask the group sales contact at your accommodations. Many venues are open year around, but do double check, if you’re planning a winter tour to the area.

From arrival at a mini course to departure allow about 1 ½ to 2 hours for the activity. This is a great morning option. The courses require some walking with most having steps that will need to be navigated. If your group includes physically challenged clients, you may consider having them function as the tournament director(s).

Their important contribution will be to collect the scorecards and verify each player’s score. Yes, some of us are mathematically challenged! Of course no tournament is complete without the awards banquet. Your tournament director will award prizes and/or trophies to both the ladies and men’s low score and of course the high score of the morning’s fun! You did remember to get the trophies I hope!

Tour Options - More fabulous fall festivals

In a previous issue we introduced a variety of fall festivals that are group friendly and add value to any September or October Myrtle Beach area tour. Unfortunately, space did not allow us to list every festival. To give you even more to think about, here are a few of our favorites.

Huntington Beach State Park near Murrells Inlet is home to the 35^th Annual Atalaya Arts & Crafts Festival, September 24-26, 2010. Over 100 of the finest artisans provide aesthetic beauty against a background of natural beauty. Fine art and crafts along with great Lowcountry food and music await your group. Daily festival admission is only $6 for adults, while admission to the park is free. For further details call Huntington Beach State Park at 843-237-4440.

Friday, September 24 through October 3, 2010 is the 20^th Annual Pawleys Island Festival of Music & Art. This year’s event kicks off on September 24^th with the 11^th Annual Pawleys Island Wine Gala featuring 60 wineries, great food and music. All 2010 events will be held at Litchfield Plantation. More information is online at www.pawleysmusic.com, info@pawleysmusic.com or 843-626-8911.

The 21^st Annual Wooden Boat Show will be on the waterfront and Front Street in Historic Downtown Georgetown. The event features one of the nation’s premier wooden boat exhibits, a wooden boatbuilding competition, children’s model boatbuilding, knot tying, maritime arts & crafts and food and music. Admission is free. For more information call 877-285-3888 or go online to www.woodenboatshow.com.  

Supplier Spotlight - The Carolina Opry

The Carolina Opry – A seamless visit from start to finish
 "We feel like we glow when we come out of the theater.” Mrs. F.M. Pottstown, PA

The most successful live variety show in the South, The Carolina Opry, will reach an unprecedented milestone when it begins its 25th season on May 2, 2010 in Myrtle Beach, SC.

24 years ago Calvin Gilmore entered the scene with the opening of The Carolina Opry and forever changed the entertainment landscape of Myrtle Beach. Today, The Carolina Opry boasts over 6,900 performances and has been running longer than any show in Broadway history.  

More importantly, in those 24 years The Carolina Opry has entertained tens of thousands of motorcoaches and millions of group patrons. With years of practice, the group staff at The Carolina Opry knows just how to make you feel at home. From the customized planning advice to the ample coach parking to the personal greeting upon arrival to the cast greetings after the show – The Carolina Opry group sales team will make your visit seamless from start to finish.

In addition to standard group bookings, The Carolina Opry also has numerous options for student groups. At LIGHT, the stunning new laser show at The Carolina Opry, students attend a 45-minute laser light show followed by an educational session explaining the technology behind the show. Inside The Carolina Opry is a moderated interview with a cast member coupled with a student question and answer period. All educational sessions are complimentary with student group bookings and meet several state educational standards.

Above all, The Carolina Opry is known for stellar production quality. The Carolina Opry has successfully maintained its place at the top of the polls and remains a standard in entertainment in the South. The Carolina Opry is the only show to be named Most Outstanding Attraction, the only show to win the Governor’s cup, the only show to be voted best of the beach year after year and the only show to receive countless accolades from national media.

Call The Carolina Opry group services team at 800-633-1508 to book your seats now for this historic anniversary season. For show information visit www.TheCarolinaOpry.com.    

In the News - Allegiant Air Announces new Myrtle Beach Service

Allegiant Air announces new Myrtle Beach service

MYRTLE BEACH, SC (February 25, 2010) – Allegiant Air has announced non-stop flights between Myrtle Beach and three new markets - Youngtown-Warren, OH, Fort Wayne, IN and Knoxville, TN. The Youngstown Thursday and Sunday and Knoxville flights will begin April 22^nd and the Monday and Friday Ft. Wayne flights begin April 30^th. For reservations and additional information visit online at www.allegiantair.com or call 702-505-8888. Groups of 10 or more may email groups@allegiantair.com NOTE: Both the airline and the Myrtle Beach Area Chamber of Commerce will be promoting these flights and the destination in each new market during the next few months. Now is the perfect time to introduce your Myrtle Beach tour when awareness is high. 

Tour Options - Fabulous Fall Festivals

Many locals and visitors alike will tell you that fall is a special time in the Myrtle Beach area. More couples begin arriving after Labor Day. Soon the fall golf season begins. Daytime temperatures are comfortable. The nights begin to cool off ever so slightly. For the tour planner looking to offer their clients something fresh, the Myrtle Beach area has so much to offer.

The area’s main draws will always be wide sandy beaches, live entertainment theatres, fun filled attractions, great dining and accommodations to fit any budget. However, with the fall months great festivals arrive. Many are absolutely free, while others require just a small fee. Here are a few to get you started.

The 5^th Annual Beach, Boogie & BBQ Festival scheduled for September 3 & 4, 2010 wraps-up the Sun Fun Celebration of Summer and kicks-off the fall festivals. Live entertainment, great food and cooking competitions and a really neat car show will highlight the activities held at Grand Park, across from The Market Common. Visit www.BeachBoogieBarbequeFestival.com for updates on events and activities.

September 9 through 12, 2010 marks the 2^nd Annual Grand Strand Freedom Fest. The event will be held in honor and memory of the victims, families and first responders of September 11th, 2001 – and of the brave women and men of America’s Armed Forces who have been protecting us ever since. Proceeds raised by this not-for-profit event will be directed to Operation First Response, an organization that has been supporting wounded soldiers and their families since 2001. A free concert by the Long Bay Symphony and a concert by LeAnn Rimes the following evening highlighted the 2009 events. For more information visit http://www.grandstrandfreedomfest.com/index.cfm

The Society of Stranders (SOS) Fall Migration, September 17-27, 2010, is the Granddaddy of the SOS Shag dance (South Carolina State Dance) parties and is highlighted by Fun Sunday and Fun Monday, free street parties with live music throughout the day. Visit www.shagdance.com/migration.htm or call 888-767-3113 for details.

From Little River, a South Carolina coastal fishing community, the Little River Shrimp & Jazz Festival is scheduled for October 9 & 10, 2010. Arts, crafts, great food and wonderful entertainment are the recipe for fun at this two-day festival. A $3 admission fee is required. For more information call 866-817-8082, or visit online at www.LittleRiverChamber.org.

Brookgreen Garden’s annual fall festival, Harvest Home Weekend, October 16 & 17, 2010 fills two days with live entertainment and outdoor activities. The popular scarecrow-building contest, hayrides, pumpkin painting patch, and face painting are just a few of the events. Group rates to Brookgreen Gardens include all festival activities and events.  Visit www.brookgreen.org, or call 800-849-1931 for information.